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至力品牌包装设计|原创编辑
中国是世界茶叶的发源地,而在中国茶叶而言,它的起源又来源于福建。
福建茶叶品牌用惊艳千年的传统色“墨黑”与“朱红”,装点品牌包装设计。
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福建又称为“八闽”,茶叶品牌以名称“八闽印象”强调产品地域属性,富有诗意和文化的名称,强调了福建茶在传统中国茶中重要位置。
![](https://www.pphouqi.com/wp-content/uploads/2022/06/1656030531-ca1592092fcd4e9.jpg)
![](https://www.pphouqi.com/wp-content/uploads/2022/06/1656030531-c9b954e8c14fd24.jpg)
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品牌主打白毫银针、正山小种两款特色茶,白毫银针属于白茶,所以选择水墨画般意境的传统色彩“墨黑”和“月白”,表达白茶的清新淡雅。
![](https://www.pphouqi.com/wp-content/uploads/2022/06/1656030532-f74d2146c2581f8.jpg)
![](https://www.pphouqi.com/wp-content/uploads/2022/06/1656030532-32bc834ef84c7d1.jpg)
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并将色彩运用至包装设计,大面积暗灰、局部黑色和白色作点缀,传统之中透露着现代高级感,不会给人过于古板沉闷的感觉。
![](https://www.pphouqi.com/wp-content/uploads/2022/06/1656030533-2f530fc395adbdd.jpg)
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![](https://www.pphouqi.com/wp-content/uploads/2022/06/1656030534-18c2b8421d909c1.jpg)
八边形包装盒外形看似简单,打开后却让人惊艳,创意折叠方式陈列着袋装茶叶,细节处暗藏巧思,给人满满的仪式感。
![](https://www.pphouqi.com/wp-content/uploads/2022/06/1656030534-c37f1d3240ce4af.jpg)
![](https://www.pphouqi.com/wp-content/uploads/2022/06/1656030535-bc40af91a62b812.jpg)
![](https://www.pphouqi.com/wp-content/uploads/2022/06/1656030535-bdcca2d39fd361f.jpg)
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从内而外,整体包装设计浑然一体,却又有所不同,细节处变化给人更多的惊喜体验,就像茶每一次冲泡后的不同滋味。
![](https://www.pphouqi.com/wp-content/uploads/2022/06/1656030536-d3bdc0458f6396a.jpg)
![](https://www.pphouqi.com/wp-content/uploads/2022/06/1656030537-fed9dc87a126984.jpg)
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![](https://www.pphouqi.com/wp-content/uploads/2022/06/1656030537-8a397b624ecf56e.jpg)
而正山小种属于红茶,与白茶的清新淡雅不同,红茶更醇厚浓郁,所以选择传统色“朱红”来表达最为合适。
![](https://www.pphouqi.com/wp-content/uploads/2022/06/1656030538-0a21f0d197787bd.jpg)
![](https://www.pphouqi.com/wp-content/uploads/2022/06/1656030538-0eab84603676a9e.jpg)
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![](https://www.pphouqi.com/wp-content/uploads/2022/06/1656030539-a7c0439a1a5a250.jpg)
包装盒选择方正的抽屉盒,打开后的内衬设计增加仪式感,内部袋装陈列规整,给人厚重高级的感觉,匹配红茶的气质。
![](https://www.pphouqi.com/wp-content/uploads/2022/06/1656030539-f58342df1d0a035.jpg)
![](https://www.pphouqi.com/wp-content/uploads/2022/06/1656030539-ed24fe2f90dc39a.jpg)
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via 大于等于品牌设计
![](https://www.pphouqi.com/wp-content/uploads/2022/06/1656030544-7ab58b8f01f0f93.jpg)
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